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AgentAce / Rocket Homes

Rocket Homes Agent Matching Platform

Scaled a data-driven real estate marketplace from startup to Rocket Companies acquisition.

AgentAce (acquired by Rocket Companies and relaunched as Rocket Homes) connected home buyers with top-performing agents using predictive analytics. I owned full-stack delivery across the marketplace experience, scoring models, and partner integrations.

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At a glance

Proof 1

Match Accuracy: +32% — Improvement in agent-to-buyer matching precision

Proof 2

Conversion Rate: +24% — Increase in closed transactions post-platform relaunch

Proof 3

Processing Time: −65% — Reduction in time to score and surface agent recommendations

Context

AgentAce (acquired by Rocket Companies and relaunched as Rocket Homes) connected home buyers with top-performing agents using predictive analytics. I owned full-stack delivery across the marketplace experience, scoring models, and partner integrations.
By building a resilient microservices architecture and a React-based front end, we accelerated onboarding, improved match accuracy, and gave leadership the analytics needed for growth-stage funding conversations.

The Challenge

Re-platform the marketplace to support national scale without losing the high-touch customer feel.

  • Legacy PHP stack slowed experimentation and limited personalization
  • Data science models needed production-grade pipelines to stay in sync with live market data
  • Operations team required tools to monitor agent performance and customer NPS

What We Built

Modernized the architecture and UX end-to-end while instrumenting analytics for growth decisions.

  • Implemented a React/Node.js application layer backed by GraphQL for flexible data access
  • Containerized microservices handling scoring algorithms, CRM sync, and notification workflows
  • Built internal dashboards for partner success teams with cohort analysis and funnel metrics

The Outcome

Rocket Homes became a cornerstone product within Rocket Companies' ecosystem.

  • Enabled national launch with automated agent vetting and quality scoring
  • Delivered executive insights that supported the acquisition and subsequent rebranding
  • Created a technical foundation that still powers Rocket Homes' customer experience

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