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Norton Antivirus

Norton Antivirus Lifecycle Campaigns

Delivered high-impact email programs that boosted retention and cross-sell performance.

Norton needed responsive email templates that rendered flawlessly across clients while hitting aggressive campaign cadences. I designed and coded modular templates, automated personalization hooks, and QA workflows that elevated the entire lifecycle program.

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At a glance

Proof 1

Open Rate: +19% — Increase in open rate across renewal campaigns

Proof 2

CTR: +27% — Improvement in click-through for cross-sell journeys

Proof 3

QA Time: −45% — Reduction in pre-send QA through automated testing

Context

Norton needed responsive email templates that rendered flawlessly across clients while hitting aggressive campaign cadences. I designed and coded modular templates, automated personalization hooks, and QA workflows that elevated the entire lifecycle program.
The work enabled the marketing team to test creative faster, surface cross-sell offers, and maintain brand trust in a traditionally finicky channel.

The Challenge

Improve performance and production speed for a global email program.

  • Legacy templates broke in mobile clients and dark mode
  • Campaign team needed modular content blocks to support rapid testing
  • Compliance demands required bulletproof rendering in high-security environments

What We Built

A responsive email design system with tooling for QA and personalization.

  • Created hybrid-fluid templates with fallbacks for Outlook, Gmail, and Lotus Notes
  • Built snippet library with reusable blocks for offers, product education, and upsell flows
  • Integrated Litmus and Email on Acid automation into the deployment pipeline

The Outcome

Marketing, product, and compliance teams gained confidence to scale lifecycle programs. Open rate (+19%), CTR (+27%), and QA time (−45%) were measured on renewal and cross-sell cohorts for two consecutive campaign cycles versus the prior template set—ESP reporting plus timed QA checklists, same audience segments.

  • Renewal campaigns achieved double-digit lifts without sacrificing deliverability
  • Creative team shipped more variants with fewer engineering touchpoints
  • Foundation informed global design system updates across Norton consumer communications
  • Method: ESP open/click rates on matched cohorts; QA hours from pre-send checklists before/after Litmus automation

Let's talk

When ambiguity is costing you—let's turn it into certainty.

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