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Aura Glitch

Aura Glitch Immersive Art Platform

Built an XR-driven art brand that blends physical installation, AR storytelling, and community engagement.

Aura Glitch is my experimental studio exploring how augmented art can live simultaneously in physical and digital spaces. I crafted the brand narrative, technology stack, and immersive experiences that power exhibitions, collaborations, and product drops.

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At a glance

Proof 1

Audience Growth: 220% — Increase in social following across seasonal drops

Proof 2

Event Attendance: 3× — YoY growth in exhibition attendance across partner galleries

Proof 3

Merch Sell-Through: 92% — Inventory sold during first week of experiential launches

Context

Aura Glitch is my experimental studio exploring how augmented art can live simultaneously in physical and digital spaces. I crafted the brand narrative, technology stack, and immersive experiences that power exhibitions, collaborations, and product drops.
From 8th Wall-powered WebXR scenes to projection-mapped installations, each activation is designed to feel alive—responding to audience interaction while reinforcing the brand's motif of breaking through static reality.

The Challenge

Create a cohesive brand system that can flex between live installations, AR experiences, and digital campaigns.

  • Experiences needed to work on consumer hardware while preserving visual fidelity
  • Content pipeline had to support rapid experimentation across collaborations
  • Audience engagement relied on social amplification and high shareability

What We Built

A modular creative technology stack that supports exhibition storytelling and product drops.

  • Developed 8th Wall WebXR templates for rapid AR prototyping and deployment
  • Designed a visual language grounded in glitch art, neon gradients, and high-contrast typography
  • Integrated CMS-driven content scheduling synced with social, email, and installation hardware

The Outcome

Aura Glitch has become a platform for artists and brands to co-create immersive storytelling moments.

  • Secured collaborations with Emily Tanaka, Trend Alaska, and multiple pop-up galleries
  • Community retained through recurring AR scavenger hunts and limited-edition merch
  • Brand acts as a living lab for new AR modalities that inform enterprise engagements

View the experience

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